Creating A Corporate Culture

Creating A Corporate Culture  - Dr. Pat Francis


A strong culture is the cornerstone of a successful organization and is essential for its health and growth. When you do not create a culture, you will inherit a culture by default. A culture can be functional or dysfunctional. Your job as a leader is to create a healthy culture for the predetermined growth and success of your organization. Sometimes Church leaders are not proactive or strategic and live with the expectation that God will do everything. Salvation does not mean death of the imagination, creation and brain function.
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Five Keys to Marketing Your Book

Five Keys to Marketing Your Book - By James Malinchak

The key to the success of your book lies with marketing. If you don’t market your book, you won’t sell many copies. If you don’t sell many copies, you don’t have the cash to continue writing. So… you MUST learn to market your books effectively! 

In marketing, you must understand that perception is reality. The image you create through the perception of the public and media determines the success of your publicity. Luckily, this isn’t very difficult if you know what to do and how to do it.

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Three Step to Creating a Marketing Plan

Every start-up venture needs a business plan, yet many entrepreneurs do not realize a marketing plan is equally vital. Unlike a business plan, the marketing plan focuses on the customers. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.

Step One: Define your product. The first part of the marketing plan defines your product or service and its features and benefits in detail, then shows how it is different from the competition's. The more clearly and succinctly you describe your product in your marketing plan, the better you will communicate with your target customer.
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